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- ASK ME ANYTHING ;)
KEEP CALM AND RODMANALBE
Alberto, 29yo, Italian, Digital Operations/Marketing Manager.
Happy person, living the Australian dream since Feb 2009, born and bred in the city of Romeo and Juliet, I just moved to Coogee from Surry Hills.
Back in August 2010, I ran a funny and efficient Social Media Campaign, named 'All we are saying is give rodmanalbe a chance' with the aim of getting a Sponsored Visa to stay in Australia. I finally got it!
A.C.Milan, Soccer, NBA, Friends, Travels, Photography, PS3, Music, Digital Media, Spain, Erasmus, Comics, Sangria, South America, Waves, Ocean and Girls. And I love to make shapes from clouds.
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'Never underestimate the heart of a champion'
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Tweets
- @VictorGarcia bing bing bong BONG :)
- Melbourne is not that bad... http://t.co/FBS9UhOq
- I'm at MoVida (Melbourne, VIC) http://t.co/To2CNb4t
- I'm at Flinders Street Station (Platforms 2 & 3) (Melbourne, Victoria) http://t.co/e7cMsSxL
- I'm at T3 (Domestic - Virgin Australia & Regional Express) Terminal (Tullamarine, VIC) http://t.co/rr9RxjKK
- @VictorGarcia not as good as it'd have been with u! my brain went blank from 9.10pm to 9.25pm, ask @kontell and @gloriaeffe for the reasons!
- @iamevaprice mettiti in salvo! Che fortuna che porti all'Italia!!!
- I'm at Virgin Australia Lounge (Mascot, NSW) http://t.co/1i2obxcv
- @VictorGarcia you're awesome, guys! Great job, even if we missed you at the warehouse party
- Chelsea scored their last 5 CL goals in the last 5 min of an half (90+2 vs Benfica, 45+2 vs Barca, 45+1and 90+1 at Barca and 88 at Munich)”
- Che curva il Bayern! #championsleague
- How d'ya rule?
- @pablets86 durissima/99% impossibile andare su diretti purtroppo. Bell'atmosfera a Marassi immagino
- Dai Hellas, credici! 3-0 al Varese e via!
- I'm at 8b Holland St w/ @mircoemme http://t.co/HwD0u5Xp
- And the Lakers win! 41 of 42 from the FT line!
- 2 clutch FTs by Ron Artest MWP
- That was an awesome defense by the Lakers! cc' @jacknealy
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Info
- Digital Marketing/Operations ManagerMarketing and Advertising | Sydney Area, Australia, AUSummary- All-rounder marketer, web/tech savvy, qualified and experienced Manager with diverse experience in competitive industries and an intense passion for Digital Media;
- Experienced Digital Operations Manager with proven ability to deliver business results;
- Performance-orientated Manager, developer and mentor that successfully manages individuals and cross-functional teams to produce optimum results while creating an environment where employees feel respected and have fun;
- Seven years of experience in Digital Media between Australia and Europe.
- One year of B2B Marketing Experience at Agresso Pty, 4th best ERP Software Provider Worldwide
I am a combination of strategic thinking coupled with passion for idea generation and problem solving.Specialties: Proactive, team plater, leader, curious, responsible, versatile,quick learner, efficient, strong eye to detail, organized, determined and committed, with a high sense of organisation and multiple tasks management, able to meet tight deadlines and budgets' constraints and to converse technical issues with non-technical staff members.Experience- Oct 2010 - PresentDigital Operations / Marketing Manager / JigocityJigoCity is a deal-of-the-day website that features discounted gift certificates usable at local or national companies. International company founded in March 2010, it has offices in Australia, China, Singapore, Malaysia, Hong Kong and Taiwan.
- Sept 2009 - Oct 2010Marketing Coordinator / Agresso AustraliaAgresso Pty Ltd is the local representative of UNIT4 software in the South East Asian market. Unit 4 Agresso is a global leader of fully-integrated enterprise resource planning (ERP) solutions for organisations in the public and private sector worldwide.
- Mar 2009 - Sept 2009Event Manager and Activities Coordinator / Hi Rise Centre for the ArtsThe Hi Rise Centre is a central and large network of artists from various creative industries teamed up to facilitate workshops, courses, live events, theater productions and filmmaking.
- May 2008 - Jan 2009Digital Account Manager / DoorplusDoorplus is a new generation agency creating full-fledged project across every contemporary communication discipline – advertising, entertainment, design, fashion.
- May 2007 - Feb 2008Marketing Assistant and Brand Ambassador / GardalandGardaland is the biggest Italian theme park and among the top three European parks. One of Europe’s most popular short break destination, it’s part of The Merlin Entertainments Group, the world’s second largest visitor attraction operator
- May 2005 - Oct 2007Seasonal Promotions Manager / Gardaland
- Nov 2002 - Apr 2005Web marketing assistant / Calcio.comCalcio.com is an Italian online website dedicated to coverage of various sports, mainly football.
Education-
2006 - 2008Libera Università di Lingue e Comunicazione IULMMaster of Consumer and Trade Marketing in Retail, Consumers Behavior, Marketing, Business Management
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2004 - 2005Universitat de ValènciaCommunications Sciences and Technologies in Marketing, Advertising, New Media
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2002 - 2005Università degli Studi di VeronaCommunication Sciences and Technologies in Marketing, New Media, Advertising
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1996 - 2001Liceo ScientificoBachelor of Science (B.Sc.)
Additional Information-
Websites:
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Interests:Digital Media, Start-ups, Football, Basketball
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Posts
- Aug 24, 10
When the “All we are saying is give @rodmanalbe a chance!” idea came out of my mind,I had just finished my working hours and was walking across the Pyrmont Bridge.
People crossing my walk would have drawn me in a thoughtful but fast exposure, with a comics bubble over me showing my individual brain storming; actually it was much more than a storm, I can also see thunders and lightning surrounding my unconscious mind.
Afterwards I was waiting for the bus in Hyde Park, wondering “Am I nuts? Will I reach 50 Facebook fans? Who will be so mad to tweet “give @rodmanalbe a chance?”.
I got on the bus, got home and stopped thinking and started working. A week after, I was sitting on a comfortable couch at Amnesia, in Millers Point, waiting to be interviewed.
It has been a great, amazing, motivating and exciting week. My enthusiasm has been arising day after day.
I am happy with myself, with the work I did.
But sometimes happiness and satisfaction do not match numbers.
I think they do, at this time.
In one week (from start of the campaign to the interview with Amnesia) :
- 1,829 Blog visits
- 627 Facebook Page Fans
- 415 Unique Friends took a picture holding the sign
- 4,870 Facebook Fan Page Views
- 1,810 Facebook Fan Page Unique Views
- 189 @rodmanalbe mentions on Twitter
- 60 “rodmanalbe” + “chance” or “amnesia” mentions
- +99: followers increase
- 851 Youtube Channel Views
- 546 Click Throughs from Twitter
- 2,432 Flickr channel views
I’d have never expected these numbers. Never. They are simply astonishing.
I remember one of my best friends in Sydney telling me: “Man, 300 Facebook fans, can you believe it?”;
“No mate, I am just incredulous. “
And now, 726 people already became fans of my campaign.
Thank you all.
Thank you all. And again. And again.
A never ending “Thank you all” :)
Analysing the result of the campaign, I could not ignore the fact that my Fans and Supporters are divided both from a Geo-Location and Social Media perspective.
Interestingly enough, my Australian and North American supporters are mostly associated with Twitter, while the European ones only connected through Facebook.
In fact, more than 85% of people mentioning @rodmanalbe and retweeting my Tweets are based in Australia, US or Canada; on the contrary 84% of my Facebook Fans are European (and, 8% of them are South American).
This net division is easily understandable considering how slowly Twitter is getting adopted in Europe, compared to its massive presence in US, for example. No wonder, then, that most of my friends in Europe, during my holidays there, were looking at me in a strange way every time I mentioned Twitter.
“What’s Twitter?” was the most frequently asked question; at the same time, the ones who had heard about it told me that they could not see any added value in it and they’d rather keep on using Facebook.
On the contrary, most of the people I met in Sydney have a Twitter account and they are simply in love with it.
Going ahead with my analysis, I am happy with the fact that visits to the blog have not dropped down after the first post, maintaining an excellent daily average (approximately 150 page visits per day).
Twitter has been the main referrer: 100+ people clicked on it to get to my blog.
Furthermore, my nickname @rodmanalbe has been mentioned 189 times in a single week; amongst these mentions,”@ammesiafish” or “chance” have surrounded it 60+ times. I reckon this statistic is fundamental to explain the success of the campaign.
Lastly, thanks to all these mentions, I reached 40,000+ potential users on the first week of the campaign.
Looking at Facebook data, I was amazed with the daily fan increase (thank you, word of mouth!) , which also corresponded to a huge media plays increase. (pictures uploads, picture views, wall posts, pictures likes and comments, etc.).
I have been engaging with fans, believing that my presence was advantageous and mandatory. I have also established a point of contact that was aimed to consistently create, contribute, and reinforce service and value to my fans.
Finally, you can take a look at two charts extracted from HootSuite: all the ten most popular (most clicked) Tweets are related to “all we are saying is give @rodmanalbe a chance” campaign.
The most popular is the one mentioning @amnesiafish, while the other ones refer to related pictures, paste-ups or the tweet announcing the first interview with Amnesia
Oh, I was almost forgetting: I was asked which was the biggest difficulty I had to face during the course of the campaign.
Tough question, easy answer: to educate my Italian friends, in regards to Social Media tools.
I received heaps of Facebook private messages, asking me for help! “Albe, how can I like your page? How can I upload a picture? How can I suggest your page to my friends?” and so on.
After having replied the first ten PMs, I felt a bit bored and decided to create a tutorial: it took me more than three hours to finish it, but it has been judged as very helpful and I reckon it also boosted my Facebook statistics.
You can find a few charts summarising the campaign results below, I hope you will enjoy them.
Alberto Sbabo
[Data Source for Twitter charts: Analyticly by PeopleBrowsr]
- Aug 16, 10
I’ve started running my self-promotion social media campaign with an unique aim: get a chance, either a Social Media job or a Sponsored Visa.
You all know we Europeans land in Australia holding a Working Holiday Visa, which allows us to work for a company no longer than six months. A double-edged sword. (And a hot topic, especially in these days! :P)
Unfortunately, we are not a resource to work on, to develop, considering the 6-months limit.
Europeans’ biggest limit, my huge and annoying limit.
[But, honestly, that represents a limit also for the Aussies, who fall in love with Europe and would like to settle down over there :) ]
Besides this, it all started when I jumped into an interesting job position posted on the sadly (for job seekers!) famous Seek.com as “Social Media Coordinator” for Amnesia Razorfish
Amnesia is a digital marketing agency, part of the world’s largest digital agencies, Razorfish
: They love to say they invent the digital future.
Say three random famous brands: Coca-Cola, IKEA, Xbox. They work with them!
Say three more: Google, Facebook, MSN. Their partners!
Lastly, they have been ranked as Australian Strong Leader by Forrester Research in 2009.
You can then easily understand I am talking about an agency everyone would love to work with.
When my eyes saw the job posted on Seek, my expression after reading it was a mix of “whaaaaaaaaaat?” and “apply!apply!apply!”
In short, Social Media Coordinator for Amnesia Razorfish. A dream job!
I immediately wrote a Cover Letter and sent my resume off.
And guess what?
Amnesia called me the day after to arrange an interview: I’m going to walk in their offices in Sydney next Thursday, 4pm.
Great news, I was so excited I spent all my weekend with a large smile on my face.
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Given that, I think you’d like to know how’s the self-promotion campaign going.
First of all, I wanna thank you all for your help, you’re amazing.
And well, it may grab your attention the fact that I’ve been sleeping 10 hours in three days, managing the campaign after my working hours, nonstop 7pm-3am, taking a pause only for playing video games with my flatmate every now and then!
But I was so excited and I felt so enthusiast that I didn’t even notice time rolling by: I just loved it.
Talking about numbers, it’s all going great!
Starting from scratch, in 5 days:- 425 people liked my Facebook Fan Page.
- 275 unique people took a picture holding an “all we are saying is give @rodmanalbe a chance” sign
- 3 videos uploaded on Youtube: introduction [in English] + Tutorial/Thank you message [in Italian], 748 views
- 1,500 blog views so far
- heaps of mentions on Twitter
- heaps of “great idea, mate”, “congratulations!”, “I’d give you a job if I could!”, “high-fives!”
- a few criticisms, which I appreciated for the honesty and because I reckon they will help me improving my knowledge and skills. You can always learn from mistakes, right?
Given that, I am having fun, a lot of fun.
I am doing what I love to do, and it fills me with joy!
I know it won’t be easy, in fact it’s going to be tough!
I know two days have been blocked out for interviews at Amnesia: wow!
It looks like the WWE Royal Rumble wrestling event, ah ah!
But, as for my last University exams, I’d love to quote BoB Kelso in a Scrubs’ episode, season 7: “nothing in this world that’s worth having comes easy“.
Thank you all,Alberto Sbabo
- Aug 10, 10
All we are saying is give @rodmanalbe a chance!
♫ Come on, everybody, sing it! ♫
Hi all, and thanks for coming over! Welcome to my virtual space!
My name is Alberto Sbabo, I am a 27year-old Italian guy from Verona [the city of Romeo and Juliet!] and all I want is a chance!
What kind of chance? Well, it’s easier than what it may seem: I wanna work in Social Media in Sydney!
Considering the fact that the contract with my current company expires in one and a half months, I have been looking for a job for the last two months.
Many interviews, and, unfortunately, I have always been told: “Your experiences and skills are awesome, but…Working Holiday Visa? Mmmm…”
Can you imagine this big fella wandering alone on the Pyrmont Bridge wondering why nobody wants to give him a chance?
“Alberto, stop complaining and act!” my dad used to say, and here I am!
Differentiation is the way. Uniqueness. A rare diamond.
I have sent my resume to Amnesia Razorfish and Karalee Evans today: they are looking for a Social Media Coordinator!
My dream job!
I’ve spent the whole day thinking and thinking and thinking: I hope this website, and the integrated social media campaign behind it, will convince them that I am worth it, that they should invite me to their offices in Sydney and interview me.
♫ All we are saying is give @rodmanalbe a chance! ♫
p.s. Amnesia’s one of the best agencies in the world, and I would love to work with them. But if you are looking for a social media coordinator/manager/account manager, I am your man! Take a look at my resume and email me!
Alberto Sbabo
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Posts
What if I say I am not like the others, what if I say I am not just another of your plays, you are the pretender, what if I say I will never surrender
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Wall
- Un anno fa iniziavo questa magnifica avventura! Grazie mille a tutti coloro che mi hanno supportato! Dopo un anno ho un lavoro che mi piace, un visto per 4 anni qui in Australia e soprattutto una storia da raccontare quando mi viene chiesto come ho trovato lavoro! :D Siate sicuri di beccarmi quando sono in Italia, che vi offro una birra! :D
- Se quella di oggi è una giornata da ricordare, è anche merito vostro, dei vostri passaparola, dei vostri likes e delle vostre foto/video. Grazie mille a tutti ancora! [come svegliarsi ed essere ispirati di prima mattina! :D]
- Una cara amica ha iniziato una raccolta fondi x una scuola (300 bimbi)/casa famiglia (129orfani) a Nairobi,visitata da lei stessa in estate, con obiettivo la costruzione di un serbatoio idrico! www.iodono.com/bomet Donate/condividete su FB, Twitter, via email e passaparola!Grazie a voi e a Camilla Marinelli per la favolosa iniziativa! p.s. iniziativa sostenuta dall'Associazione Aiutare i Bambini
- Buona domenica a tutti! 3 settimane e sono in Italia...I'm coming home! http://www.youtube.com/watch?v=k-ImCpNqbJw
- In ritardo, auguri di Buon Natale e di un fantastico 2011! :) Vacanze passate al caldo, tra spiaggia e barbeque, con grandi amici...ma l'Italia manca comunque ;) Nel frattempo, un consiglio per gli appassionati di lettura, il primo romanzo di un caro amico! http://on.fb.me/hk8Ax9
- Movember è un progetto internazionale che viene celebrato ogni anno in giro per il mondo per tutto il mese di Novembre: per trenta giorni si rinuncia al rasoio e ci si fanno crescere i baffi, come modo per chiamare l’attenzione su una causa molto importante, il cancro alla prostata. L'anno scorso, solo in Australia, sono stati raccolti 20 milioni di dollari! Dona, anche solo un euro, cliccando qui http://au.movember.com/mospace/247052/ Come vedete, anch'io mi sto facendo crescere i baffi :D Grazie mille :)
- Grazie a tutti per gli auguri di buon compleanno, ormai sono 28! Guardate come famiglia e amici mi hanno festeggiato, in quel di Bardolino. Idoli, soprattutto per Jingle Bells invece che Happy Birthday! :D http://www.youtube.com/watch?v=VgAfrLf6peE&feature=player_embedded#!
- un piacere per un amico, Luca Della Dora Social Media Manager in quel di Milano: andate qui e cliccate su LIKE in alto a destra! grazie mille! http://www.liberomobileawards.it/index.php/classifica/web-e-tech/lucadelladora
- Digital Media Manager, suona bene eh? :) Ho avuto la mia chance, e volevo ringraziarvi, perchè il vostro aiuto è stato fondamentale per il successo della campagna pubblicitaria. Grazie mille! Digital Media Manager, sounds good uh? I was finally given a chance, and I'd like to thank you all, my Social Media campaign wouldn't have been so successful without your help! Thanks!
- Little Sahara, Kangaroo Island.
- superata la soglia dei 1000 fans, non ci posso credere! Grazie a tutti e speriamo che il lavoro arrivi presto! ------------------------------------ 1000+fans, can't believe my eyes. Thank you all so much, and keep on crossing your fingers for my job hunting!
- anche dalla Great Ocean Road, da Adelaide e da Kangaroo Island un solo grido: ALL WE ARE SAYING IS GIVE @RODMANALBE a chance! [mandando curriculum anche in vacanza ah ah]. Un abbraccio a tutti
- Articolo sul portale di Fastweb! http://fastweb.it/portale/canali/digital/digitalife/contenuti/articolo/?id=FL01943
